Virtual Staging for Rentals and Multifamily Properties

Leasing a vacant apartment has the same problem as selling an empty house: bare rooms don’t photograph well, and prospective renters struggle to judge how their furniture would fit. But rentals add problems of their own. Units turn over constantly, budgets per unit are tight, and physically staging a model unit in every building isn’t practical.

That’s why virtual staging has become a standard tool for property managers and leasing teams.

Why it works so well for rentals

Cost per unit. At roOomy, virtual staging costs $49 per photo. Staging the main rooms of a unit costs a fraction of furnishing a model apartment.
Speed. Photos are staged in 24 to 48 hours, so a unit can be listed with staged photos as soon as it’s photographed, even before the previous tenant moves out.
One shoot, many listings. Units with the same floor plan can share a set of staged photos or a staged tour across a building.
Remote leasing. Many renters, especially those relocating, sign a lease before seeing the unit in person. Staged photos and 3D tours give them the confidence to do it.

As Frank Berceli, CEO of AMORE Management, put it, roOomy virtual staging lets them “market our properties like never before.”

Staged Matterport tours for multifamily

For apartment communities, a virtually staged Matterport 3D tour works like a model unit that anyone can visit online, any time. Renters can walk through a furnished unit from anywhere, and leasing teams can send the link instead of scheduling a showing.

roOomy has staged Matterport tours for multifamily operators such as Simpson Housing. Matterport staging is priced by square footage, starting at $434 for units under 700 sq. ft. For portfolios, bulk credits reduce the price per square foot and remain valid for 12 months. See the pricing page for details.

Choosing a style for your renters

Match the staging to the people you want to attract:

Urban apartments for young professionals: Modern, Minimalistic or Scandinavian. Lighter, smaller-scale furniture also shows that a compact layout works.
Suburban and family rentals: Transitional or Contemporary, with a dining table and a bedroom set up for children where relevant.
Luxury and high-rise units: Contemporary or Modern with premium finishes and statement pieces.
Student housing: practical layouts that show desks, storage and shared spaces.

Keep a consistent style across a building so your marketing feels like one brand. Browse all nine options on our design styles page.

Show what the space can do

Rentals are often compared on square footage and layout. Use staging to answer renters’ practical questions:

Will a queen bed fit in the second bedroom?
Is there room for a home office?
Can the living room fit a dining table?

A staged photo that shows a desk in the corner of a bedroom answers the work-from-home question before anyone has to ask.

Building a repeatable process

For portfolios, set up a simple routine:

Photograph each floor plan once, following our photography tips.
Choose a house style for the building or brand.
Stage the key rooms: living area, kitchen-dining and main bedroom.
Reuse the staged set for every unit with the same layout, and label them as virtually staged.